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Tuesdays and the Power of Local Market Knowledge
Traditionally on Tuesdays mornings across the Okanagan, local agents gather at their real estate offices to share a coffee, learn market stats, local issues, new listings and tips and tricks from their esteemed managing brokers and leaders. Some offices hold these meetings, and some do not. This week, I am reminded of the importance of Tuesday Team Meetings.
July 13, 2021, marks the return of my brokerages’ weekly in-office meetings for agents and support staff. Since March 2020, my office (Century21 Kelowna) has diligently held zoom and or hybrid zoom and in-personal meetings when allowed by the health order. Each week we did our best to connect our agents to fellowship, education, local knowledge, and inspiration. Yet, something is missing from internet webcam meetings.
Realtor® local knowledge and connection to local colleagues, business practices benefit consumers. Agents who attended these meetings, in my opinion, learn more, learn faster and often give their clients better service. To me, Tuesday morning meetings are part of our “great agent recipe.”
What are the benefits for agents and consumers who work with these agents? There are many, and here are my top five.
5) Better problem-solving. I am not talking grade nine math here. Agents are professional problem solvers, and every transaction, home, contract, negotiation or client need can present a unique challenge. Consistently I have been assisted by a comment, habit or suggestion from a colleague during a Tuesday morning office meeting.
4) Motivation. Real estate can be lonely work. Showing homes and writing contracts is exciting work but hundreds of hours organizing paperwork and conducting research and due diligence is more common. So a weekly boost of energy by sharing time with motivated colleagues is essential.
3) Regulatory and Ethics. Each week, it seems, agents in BC have a new rule and a new form. Yet, these rules and forms protect consumers and give the public trust that they will be treated fairly during a transaction. In addition, weekly meetings are one of the best places for my managing broker to impart her knowledge and ethical guidance to our team of agents.
2) Recent Selling and Buying Trends. My office gives agents a chance to share their new listings. We tour a selection of hi-def photos while the agent pitches the unique features of the property. It’s common for most of our office to be exposed to 30 or more new listings each week on Tuesdays alone. Afterward, we talk about buyer needs, upcoming listings, unique clients requests and troubleshooting. Client information stays private, yet knowledge and wisdom are shared.
1) Better Negotiation Skills. I believe our Tuesday morning meetings help make our agents the best negotiators in the valley. Information is power, and up-to-date and accurate information gives our agents an added advantage at the negotiating table for their clients.
Real estate trading (buying and selling) is complex. Realtors are human. Humans need connection. Tuesday are back! Let’s get it on!
Associate Broker | REALTOR®
CENTURY 21 Assurance Realty Ltd
Agent Development & Recruiting, Commercial
Real Estate Coach (NORE®)